How much does paid media management cost?

Paid media management starts from £750 per month, depending on what you need, the platforms involved and the level of support. Tell me a bit about the business and what you're looking to achieve and I'll give you a clear price.

What happens if the ads aren't performing?

We work out why. Sometimes it's the campaigns, the creative, the tracking, the landing page or the offer itself. That's why I look at the bigger picture rather than endlessly fiddling with buttons inside Ads Manager.

Which platforms do you manage?

Mainly Meta Ads and Google Ads. I'm more interested in choosing the right channel for the business than selling you every advertising platform.

Will I be tied into a long contract?

No lengthy agency-style contracts. The important thing is that you're staying because the relationship is working.

How much ad spend do I need?

It depends on your business, offer and goals. I'll recommend a realistic starting budget based on what you're trying to achieve.

Freelance Paid Media Specialist

Paid ads built
to make your business money

I manage Meta & Google Ads, and the creative behind them, for businesses that want more leads, sales and bookings. Without the agency bullshit.

Let's Talk Ads

See The Proof

Alfie Lloyd, freelance paid media specialist

Trusted By Businesses Across The UK

Results from real client accounts

Real performance data from successful paid media campaigns that drive business growth.

£73K+

Revenue Generated

From £15.8K Meta spend for a convention at ExCeL London.

+156%

Purchase Growth

Spend up 135%, cost per purchase down 8%, at 5.08x ROAS.

40+

Run at once for touring shows across the UK, USA and Australia.

Campaigns Managed

Creative Is The New Targeting

Digital illustration of three cards labeled Hook A, Hook B, and Hook C, with the third highlighted as the winner. The design suggests a strategic testing and scaling process for advertising hooks.

Ads hit a ceiling? CPA creeping up? The same ads not landing like they used to? Another interest audience probably isn’t the fix.

Meta now handles most of the targeting itself. What moves the needle is the creative going into it: different hooks, angles, formats and reasons to buy.

My job is working out what to test, why, and what the results say to do next. That’s how we find the winners and give them room to scale.

How working with me works

Pretty straightforward, really.

You don't need a 37 slide onboarding deck to start running better ads

1) I get to know the business

Before touching the ads, I want to understand the offer, the customer and what makes someone choose you over everyone else.

2) We work out what needs doing

Campaign structure matters, but so do the ads going into it. We build out different angles, hooks and creative ideas worth testing.

3) Let the numbers decide

Launch. Learn. Cut what's not working. Push what's showing promise. Then go again.

Alfie Lloyd, freelance paid media specialist based in Shropshire

Let's Talk Ads

Who is behind all of this?

Hi, I'm Alfie.

I'm a freelance paid media specialist based in Shropshire, working with businesses across the UK on Meta & Google Ads.

When you work with me, it's actually me working on your account. No account managers, no disappearing after you've signed and no passing your campaigns onto someone you've never spoken to.

Just straightforward communication, properly managed campaigns and someone who genuinely cares whether they're working.

A few things you can expect:

Direct access to me
Straightforward reporting
No bloated agency setup

"Alfie is proactive, reliable and always focused on improving performance across our campaigns."

Fullybooked

Don't just take my word for it

“Really easy to work with, commercially minded and always looking for ways to get more from our ad spend.”

Inventive Productions

“Alfie quickly understood our audience and helped us drive stronger, consistent results from ads”

Foodies Festival

Have questions about your ads?

Management starts from £750 per month for one platform. That covers: Account setup or restructureOngoing campaign management and optimisationCreative strategy, ad copy and quick-turn variations: new hooks, overlays and edits on your existing content, tested every monthTracking checks, so we know the numbers are rightDirect access to me, clear reporting & regular catch-upsRunning both Meta and Google, or need fresh content made from scratch? Tell me what you’re after and I’ll give you a clear price. No mysterious “bespoke solution” followed by six sales calls.

Enough to give the ads a fair shot. For most businesses that’s usually £800 - £1,000 a month, so there’s enough data to see what’s working. Go much lower and results take ages to read, and you’d be paying me more than you’re spending on ads, which rarely makes sense. Tell me what you’re aiming for and I’ll suggest a realistic starting budget, rather than plucking a number out of thin air.

Reckon your ads could be doing a bit more?

Tell me about your business, what you’re running now and what you’re trying to achieve.

I’ll reply within 24 hours with my honest take on whether I can help, and if I can’t, I’ll say so.